New Project on the SWC Field Showcase

A new project has been published on SWC Field — Sweet Cloud, an operating producer of premium caramel popcorn with its own factory in Belgrade.

The project has already moved beyond the idea stage: production is operational, approximately €1 million has been invested in it, and the products are available at approximately 900 retail outlets in Serbia and are also sold in Montenegro and North Macedonia. The brand’s product range includes 6 product variants (SKUs), Halal certification has been obtained (compliance with Halal requirements), as well as ISO 22000 certification (an international food safety standard), and the products have a shelf life of 12 months.

Sweet Cloud develops its own recipes and controls the production cycle — from air-popping the popcorn and caramelization to packaging. The next stage of development is associated with expanding sales in the Balkans and entering new markets in Europe and the Gulf countries.

Currently, the project is available on SWC Field for familiarization. On its page, you can learn more about the business, the product, and its development plans, as well as express your interest by completing a special form.

The form will help us assess the community’s interest in the project. We will provide further information about future participation opportunities and the next stages.