Partner Materials
Up-to-date guides, presentations and tools for SWC partners
68 materials
SWC Brand Guide: Approved Wording Course
A short practical course on how to speak and write about SWC correctly. It consists of 10 video lessons of 1–1.5 minutes each, with flashcards and quizzes. The course covers the order in which to present the ecosystem, how to use the disclaimer, permitted and prohibited wording, the principles of the Agent Program and the payment rules.
SWC New Era: Basic Training
A starter course for new community members. It explains in plain language how the SWC ecosystem works, how money and inflation work, how an asset differs from a liability and why you need a balanced portfolio. A separate module covers subscription services and the Agent Program. The course is made up of short video lessons, and you can take it at your own pace.
Atlas: what exactly you are buying at the pre-seed stage
A recording of the broadcast on what an Atlas participant actually receives at the pre-seed stage: the mechanics of IP Shares, the terms of participation and the risks involved.
The main rule of paying in SWC
A short video on why you must not hand money to another participant and how to make an SWC payment yourself.
How to make your SWC payment yourself
A short guide on why an SWC payment must be made from your own account and how to do it correctly.
Atlas: operating model and growth strategy
A detailed overview of the Atlas platform: the deal journey, the role of agents, advantages, the financial model, scaling and how the project is protected.
Atlas: the project and the IP Shares model
A presentation on the Atlas market and business model, how IP Shares work, participation terms and possible exit scenarios.
Why agents are the key element of Atlas
An explanation of the role agents play in growing the Atlas ecosystem and creating value for its participants.
How Atlas helps agents
A clip on the Atlas tools that make an agent's work and deal handling easier.
Why it is worth joining now
An explanation of the advantages of taking part in Atlas at the current stage of the project.
Scaling Atlas
A clip on the growth model of Atlas and the project's expansion into new markets.
How Atlas differs from other portals
A comparison of Atlas with traditional real estate portals and a look at its key differences.
How Atlas works
An overview of the key participants and processes that keep the Atlas ecosystem running.
How a deal works in Atlas
A step-by-step walkthrough of a deal in Atlas, from choosing a property to closing the paperwork.
Why Atlas is more than a portal
An explanation of why Atlas is a digital ecosystem and not just a listings portal.
The main problem of the real estate market
A look at the core problems of the real estate market that Atlas sets out to solve.
Who created Atlas and why
A short clip about the people behind Atlas, the idea of the project and the problems it sets out to solve.
Why the Road to $1M strategy is better
A short explanation of the advantages of the Road to $1M strategy and how it differs from alternative approaches.
Video guide: registering with a broker and making a first purchase
A step-by-step video guide to registering with a broker and making a first purchase.
Видеоинструкция: регистрация в БКС и первая покупка
Пошаговая видеоинструкция по регистрации в БКС и совершению первой покупки.
Investment calculator
A lesson on using the investment calculator to work out a goal, a time horizon and regular contributions.
Brokerage account
A lesson on the role of a brokerage account, how it works and how to prepare for a first purchase.
Introductory lesson
An introduction to the Road to $1M programme, its format and a participant's first steps.
Atlas Overseas
A short clip about the Atlas Overseas project, its concept and the opportunities it offers participants.
How your agent fee will work after the Atlas launch
A breakdown of how the agent fee will be formed and credited after the launch of Atlas.
The legal armour of a project participant
A broadcast on the legal model of Atlas, participants' rights and the mechanisms that protect their interests.
Why the modern economy is changing and why intellectual property is becoming a new asset class
A broadcast on the transformation of the modern economy and the role of intellectual property as a new asset class.
Which project SWC supports in 2026 and how you can take part
An overview of the project SWC supports in 2026 and the available forms of participation.
Broadcast from the SWC Big Breakthrough series
A recorded broadcast on the key changes in SWC, the new capabilities of the ecosystem and the next steps for partners.
MASTER FAQ — 61 вопрос
Единая актуальная версия · позиционирование, продукты, проекты и агентская программа Рабочий стандарт: спокойная, проверяемая коммуникация без обещаний, давления и самостоятельных юридических трактовок.
FAQ: ответы на сложные вопросы — 14 вопросов
14 вопросов · обновлённая редакция по актуальным сценариям и словарю формулировок SWC
Atlas: Questions and Answers
Answers to frequently asked questions about Atlas for SWC partners. Choose a topic or ask your own question.
How to Open a BCS Account
Step-by-step instructions for opening a brokerage account with BCS.
How to Open an Interactive Brokers Account
Step-by-step instructions for opening a brokerage account with Interactive Brokers.
Road to 1M Presentation
Presentation of the Road to 1M program.
Brokerage Account: How It Works
What a brokerage account is and how it works.
SWC Field Member Journey
The step-by-step journey of an SWC Field member: from start to results.
SWC Brand Guide — Appendix 2
Supplement to the SWC brand guide on approved wording.
SWC Brand Guide — Appendix 1
Supplement to the SWC brand guide on approved wording.
SWC Brand Guide: Approved Wording
How to talk and write about SWC: approved wording.
Road to 1,000,000 (Book)
A book about the journey to your first million with SWC.
The Second Asset (Book)
A book about building a second source of income with SWC.
Benefits of Partnering with SWC
Presentation on the key benefits of partnering with SWC.
SWC Ecosystem
Presentation on the SWC ecosystem: products, services and how they connect.
Unified Login for SWC Field and SWC Capital
How the single account works across SWC Field and SWC Capital.
The new SWC Agent Program
Official presentation for partner meetings.
What copyright is, explained with one book
Using a book as an example, we break down what an Atlas IP Shares holder actually owns and where the payouts come from.
In a year the entry costs 7× more — the window is closing
Short video for partners and their teams.
Agent fee calculation examples
A practical guide for SWC partners.
How the agent fee is calculated
A practical guide for SWC partners.
IP Shares mechanics explained in plain language
A practical guide for SWC partners.
Atlas in 10 questions and answers
A practical guide for SWC partners.
The financial model in plain language
A practical guide for SWC partners.
Why holding beats withdrawing: the argument
A practical guide for SWC partners.
How to receive and withdraw rewards
A practical guide for SWC partners.
Atlas presentation with packages
Official presentation for partner meetings.
How to talk about Atlas with your team
A practical guide for SWC partners.